UI/UX – Brandfex Company is a design project created using Figma for the Brandfex company, aimed at creating a unique and visually appealing brand identity. This project includes the development of the UI/UX design for the company’s website, mobile app, and branding materials. The goal is to enhance the user experience while maintaining consistency with the company’s values and vision.

• Logo Design: Creation of a logo that reflects the company’s brand identity and mission.
• Color Palette: A carefully selected color scheme to represent the company’s values and make the brand easily recognizable.
• Typography: Font choices that align with the company’s tone and style for various platforms.

• Responsive Layout: Design for desktop, tablet, and mobile views, ensuring a smooth user experience across devices.
• Homepage Design: Engaging design for the homepage to capture user attention and convey the company’s message.
• Navigation Design: Intuitive navigation structure for easy browsing and seamless flow throughout the website.

• Mobile-first Approach: Design focused on creating a user-friendly mobile app experience.
• User Flow: A clear and smooth user journey from launch to conversion or task completion.
• Interactive Prototypes: Prototypes created to visualize the user flow and interactions in the mobile app.

• Buttons, Forms, and Icons: Custom-designed buttons, form elements, and icons to maintain design consistency across the project.
• Component Library: A reusable set of UI components to be utilized in future designs and updates.

• Wireframes: Low-fidelity wireframes for web and mobile platforms to illustrate the basic layout and functionality.
• High-Fidelity Mockups: Final, pixel-perfect design mockups for web and mobile interfaces.
• User Research: Research and insights about the target audience to inform design decisions.
• User Testing: User testing to validate designs and identify areas for improvement.

• Figma for designing and prototyping.
• Adobe Illustrator (optional) for logo design and branding elements.
• Adobe Photoshop (optional) for image editing.
• UsabilityHub or other user testing tools for gathering feedback.

FIGMA LINK